# General Purpose

> The UK's leading AI training company. Bespoke, in-person AI training with proven results and measurable behaviour change.

General Purpose helps organisations adopt AI effectively through hands-on, bespoke training delivered by practitioners — not career trainers. Founded by Tom Hewitson, the company works with professional services firms, private equity, financial services, consultancies, and law firms across the UK and internationally.

## What we do

- **Mastering AI workshops**: Bespoke, in-person training built around each client's actual workflows, tools, and challenges. Typically 1-3 days on-site with small cohorts.
- **AI Strategy**: Workshops for leadership teams covering AI governance, tool selection, and organisational change.
- **AI Activation Programme**: Structured follow-up over 8-12 weeks with pre/post surveys, 60-day adoption check-ins, and quarterly resurveys to prove ROI.
- **One-to-one coaching**: Power user sessions for individuals who want to go deeper.

## Key facts

- Based in London (71-75 Shelton Street, Covent Garden, WC2H 9JQ)
- Trained thousands of professionals across multiple industries
- Average participant rating: 4.9/5
- Clients include Frontier Economics, Capula Investment Management, Candy Kittens, Forward Institute, and Access Holdings
- Results are measured: clients typically see 10-50x ROI and significant daily time savings

## How we're different

1. **Practitioners, not career trainers** — instructors are founders and operators implementing AI in real businesses every day.
2. **Everything is bespoke** — no off-the-shelf courses. Every workshop is built around the client's actual work.
3. **We prove it** — structured measurement with pre/post surveys, 60-day check-ins, and three-month resurveys.
4. **Long-term partnership** — strategy, governance, tool selection, culture change. Not a one-off workshop.

## Our content

The Distillation (generalpurpose.com/the-distillation) is our blog covering practical thinking on AI adoption, training, and organisational change.

## Contact

- Website: https://www.generalpurpose.com
- Email: hi@generalpurpose.com
- LinkedIn: https://www.linkedin.com/company/generalpurposehq

## Links

- Homepage: https://www.generalpurpose.com
- How it works: https://www.generalpurpose.com/how-it-works
- Case studies: https://www.generalpurpose.com/results
- Blog: https://www.generalpurpose.com/the-distillation
- Events: https://www.generalpurpose.com/events
- About: https://www.generalpurpose.com/about
- Contact: https://www.generalpurpose.com/contact