JOIN THE TEAM

FULL TIME ROLES

We’re firm believers that even in the age of AI people are the key to success and we pride ourselves on having the best in the biz (or so we like to think). If you’d like to be a part of the AI revolution we’d love to have you.

  • We are expanding our team so our audience of learners and clients hear from us in the right places with useful, engaging content that drives measurable growth.


    About General Purpose

    General Purpose is the UK’s leading AI enablement and training company. We have helped thousands of professionals at more than 100 organisations adopt tools such as ChatGPT, Copilot, Gemini and Claude, and we increasingly help clients automate the work around these tools.


    What you will do

    • Own our social channels and editorial calendar. Plan, produce, publish and measure content across LinkedIn, TikTok and YouTube Shorts, plus email and blog. Keep voice and visuals consistent.

    • Build and nurture our community of learners. Grow the newsletter, run webinars and AMAs, host challenges and office hours, and manage a community space such as a LinkedIn Group or Slack or Discord.

    • Make ads pay for themselves. Plan, run and optimise paid campaigns on LinkedIn, Google and Meta. Test creatives and messages, use UTM tracking and GA4, and report on CAC, pipeline influence and ROI.

    • Fuel the website. Ship landing pages, case studies and SEO articles. Manage the CMS, improve on-page SEO and conversion, and keep pages current.

    • Support founder content. Draft posts, scripts and slides, prepare talks, coordinate filming days, and clip and repurpose content for social.

    • Lead PR and communications. Shape stories, build a press list, write press releases, pitch journalists, and secure podcasts, awards and speaking opportunities.

    • Roll up your sleeves and make things. Create the majority of our assets yourself across copywriting, social graphics in Figma or Canva, short-form video edits, simple web pages and emails. Publish, learn and iterate.

    • Launch quick-win experiments. Rapidly test messages, landing pages, lead magnets and webinar formats. Scale what works and drop what does not.

    • Report what matters. Maintain simple weekly dashboards and OKRs. Track reach, engagement, leads, bookings and conversion. Share clear insights and next steps.

    • Coordinate people and projects. Work with training, sales and client teams to align campaigns with real demand. Brief and manage agencies or freelancers when needed.


    Essential requirements

    • Experience building a challenger B2B brand from the ground up, with a playbook for quick wins that move the numbers.

    • Maker mindset. Comfortable producing most assets yourself across copy, design and short-form video. Confident in Figma and one of Premiere Pro or CapCut.

    • Strong writer and editor who can explain complex ideas in plain English and turn them into content people share.

    • Proven results running brand and founder channels on LinkedIn and at least one of TikTok or YouTube Shorts.

    • Hands-on performance marketing with paid campaigns and improving ROI using GA4, Search Console and LinkedIn Campaign Manager.

    • Confident with SEO and web basics: keyword research, on-page optimisation, internal linking and simple technical checks.

    • Track record growing newsletters, running webinars or managing online groups.

    • PR skills to craft a narrative, pitch it and land coverage.

    • Organised, outcomes-focused and comfortable managing stakeholders and deadlines.

    • London based, with hybrid working and occasional travel to client sites and events. Right to work in the UK.


    Helpful but not essential

    • Marketing operations experience with a CRM and email platform such as HubSpot or similar.

    • Experience in professional education, B2B tech or AI.

    • Familiarity with GDPR and responsible advertising practices.

    • Experience running events and larger webinars.


    Engagement details

    • Full time, permanent role.

    • Hybrid working with regular in-person collaboration in London and occasional client visits.


    How to apply

    Send your CV and a link to a short video introducing yourself to jobs@generalpurpose.com with the subject line "Marketing + Content Lead – your name". In your note, include two brief wins you are proud of and the metrics that show impact.

    General Purpose Ltd values equal opportunities and welcomes applications from all suitably qualified candidates, regardless of background.

FREELANCE ROLES

Our freelance team are a core part of the General Purpose family, allowing us to pull on people with specialist expertise needed by our clients while allowing them to remain active practitioners in their field.

  • We are expanding our pool of specialist trainers so every client receives practical, up-to-date guidance that helps them stay ahead in a fast-moving field.


    About General Purpose
    General Purpose is the UK’s leading AI enablement and training company. We have helped thousands of professionals at more than 100 organisations adopt tools such as ChatGPT, Copilot, Gemini and Claude, and we increasingly help clients automate the work around these tools.


    What you will do

    • Design and refresh technical learning experiences that cover coding with AI, prompt design, evaluation, policy and hands-on build skills such as MCP creation and workflow automation.

    • Deliver live training and coaching in person and online: half-day and full-day workshops and one-to-one sessions.

    • Build reference implementations and production-ready automations for client use cases: MCP servers, connectors and glue code.

    • Integrate AI APIs such as GPT-5 and Claude, including function calling, tool use, evaluation and cost/performance tuning.

    • Ship full stack: lightweight UIs and admin tools on the front end; reliable services, data models and job queues on the back end.

    • Embed privacy and security best practice throughout: data minimisation, secrets management, RBAC, encryption, logging and GDPR compliance.

    • Advise on AI development strategy and policy in leadership sessions, run maturity assessments and plan pragmatic roadmaps.

    • Measure impact using feedback, adoption data and time-saved metrics. Iterate training and automations based on evidence.

    • Support live systems with documentation, monitoring, incident response and handovers to client teams.

    • Work onsite with clients part of the week and at the General Purpose office as needed. This is a hybrid London-based role.

    Essential requirements

    • You are a strong communicator who is comfortable teaching and writing code. You can switch between the whiteboard and the editor without losing people.

    • You build with Node and Typescript and use sound engineering habits: testing, CI, linting and Git.

    • You have built MCP servers and joined up third-party APIs before. OAuth 2.0, webhooks, pagination, rate limits, retries and idempotency are familiar rather than scary.

    • You have built and tuned RAG pipelines and worked with vector databases in production, including chunking strategies, embedding choices, hybrid search and retrieval evaluation.

    • You have taken projects from idea to live service and kept them healthy afterwards. Small teams or lead roles are a plus.

    • You have used AI APIs such as GPT-5 or Claude in real work. You can design prompts, call tools, evaluate results and keep an eye on quality, speed and cost.

    • You think about privacy and security from the start: secrets management, least-privilege access, encryption in transit and at rest, audit logging and GDPR.

    • You can work across the stack. You can put together simple UIs and admin tools, and you can design solid back-end services and data models.

    • You are London based, happy to spend some time on site with clients and at our office, and you have the right to work in the UK.

    Helpful but not essential

    • Formal classroom teaching or professional training delivery experience.

    • Awareness of the EU AI Act, the UK Code of Practice and DPIAs.

    • Consulting or change-management experience.


    Engagement details

    • Freelance contract, project-based assignments.

    • Hybrid working with regular onsite client time in London and time at the General Purpose office.


    How to apply

    Send your CV and a link to a video introducing yourself to jobs@generalpurpose.com with the subject line “Technical AI Instructor - your name”. Short-listed candidates will be invited to deliver a ten-minute micro-lesson and walk through a small MCP integration.

    General Purpose Ltd values equal opportunities and welcomes applications from all suitably qualified candidates, regardless of background.

  • We are expanding our pool of specialist trainers so every client receives practical, up-to-date guidance that helps them stay ahead in a fast-moving field.


    About General Purpose

    General Purpose is the UK’s leading AI enablement and training company. We have helped thousands of professionals at more than 100 organisations adopt tools such as ChatGPT, Copilot, Gemini and Claude, and we increasingly help clients automate the work around these tools.


    What you will do

    • Design and refresh creative learning experiences that cover image, video and music generation, including prompt craft, style control, storyboarding and editing.

    • Teach hands-on with leading tools such as Midjourney (image), Runway (video) and Udio (music), and show how to choose the right model and workflow for each brief.

    • Coach product and design teams in Figma: components and variants, auto-layout, prototyping and design systems.

    • Build and demo repeatable creative pipelines and templates: reference boards, batch generation, upscaling, versioning and asset handover.

    • Set up brand-safe, rights-aware workflows: style guidelines, negative prompts, consent and review gates, watermarking and content credentials.

    • Work with stakeholders across marketing, brand, product and leadership to scope briefs and define success criteria.

    • Measure impact using feedback, adoption data and time-saved metrics. Iterate training and templates based on evidence.

    • Stay current with generative media trends, rights and licensing, and broader AI developments. Share distilled insights with the team and clients.

    • Collaborate with technical instructors and engineers so training aligns with any automations or integrations being built.

    • Work onsite with clients part of the week and at the General Purpose office as needed. This is a hybrid London-based role.


    Essential requirements

    • You are a strong communicator and facilitator who makes creative workflows approachable for mixed-ability groups.

    • Solid experience with Adobe Creative Cloud and the ability to teach practical workflows using it including how to combine it with AI tools.

    • Extensive, hands-on experience using Midjourney and Runway (or equivalents) in real projects.

    • Confident with Figma for product and UI design: components, variants, auto-layout and prototyping, and able to teach these skills.

    • Practical know-how in building creative pipelines: prompt systems, reference-image techniques, control methods (for example inpainting, keyframes), batch generation and quality review.

    • Awareness of rights, ethics and policy: copyright and licensing basics, usage rights, model terms, the EU AI Act and the UK Code of Practice.

    • Able to design engaging materials: briefs, exercises, style guides, checklists and how-to guides.

    • Organised and reliable, with day-to-day client and project management skills.

    • Based in London and comfortable working onsite with clients and at our office when needed.


    Helpful but not essential

    • Knowledge of the key IP issues relating to AI usage in the creative process 

    • Experience setting up content credentials or watermarking (for example C2PA) and brand-safety review processes.

    • Exposure to no-code or low-code automation to move assets between tools.

    • Consulting or change-management experience.


    Engagement details

    • Freelance contract, project-based assignments.

    • Hybrid working with regular onsite client time in London and time at the General Purpose office.


    How to apply

    Send your CV and a link to a short video introducing yourself to jobs@generalpurpose.com with the subject line "Creative AI Instructor - your name". Short-listed candidates will be invited to deliver a ten-minute sample session on a creative AI topic.

    General Purpose Ltd values equal opportunities and welcomes applications from all suitably qualified candidates, regardless of background.

  • We are expanding our pool of specialist trainers so every client receives practical, up-to-date guidance that helps them stay ahead in a fast-moving field.


    About General Purpose

    General Purpose is the UK’s leading AI enablement and training company. We have helped thousands of professionals at more than 100 organisations adopt tools such as ChatGPT, Copilot, Gemini and Claude, and we increasingly help clients automate the work around these tools.


    What you will do

    • Design and refresh learning experiences that cover AI fundamentals, tool selection, prompt craft, policy and advanced workflows.

    • Deliver live training and coaching in person and online: half-day workshops, week-long activation programmes and one-to-one coaching sessions.

    • Work onsite at client offices to help embed AI usage in their teams and drive culture change.

    • Advise on AI strategy and policy during leadership sessions, run AI maturity assessments and plan practical roadmaps.

    • Measure impact by gathering feedback, adoption metrics and time-saved data, then recommending improvements.

    • Stay current with developments in LLMs, regulation and broader AI trends, sharing distilled insights with the team and clients.

    • Collaborate with technical instructors and engineers so training aligns with any automations being built for the client.


    Essential requirements

    • You are a strong communicator and facilitator who makes complex ideas simple for mixed-ability groups.

    • You have practical experience using tools such as ChatGPT, Copilot, Gemini or Claude in real work, and you can teach hands-on workflows.

    • You can design engaging sessions and materials: slide decks, exercises, playbooks and how-to guides.

    • You are confident with audiences ranging from graduates to C-suite, both in person and online.

    • You understand privacy, copyright and policy basics (GDPR, EU AI Act, UK Code of Practice) and can guide safe use.

    • You can gather and interpret learning data to evidence impact and iterate programmes.

    • You are organised and reliable, with day-to-day client and project management skills.

    • You are comfortable working onsite with clients when needed.


    Helpful but not essential

    • Consulting or change-management experience.

    • Qualification in adult learning, instructional design or coaching.

    • Familiarity with no-code or low-code automation tools, for example Zapier, Make or Power Automate.

    • Ability to explain technical ideas at a high level, such as retrieval-augmented generation or evaluation, without going deep into code.


    Engagement details

    • Freelance contract, project-based assignments.

    • Work is scheduled according to client demand; typical engagements range from single workshops to multi-week programmes.


    How to apply

    Send your CV and a link to a short video introducing yourself to jobs@generalpurpose.com with the subject line "General AI Instructor - your name". Short-listed candidates will be invited to deliver a ten-minute sample session on a recent AI topic.

    General Purpose Ltd values equal opportunities and welcomes applications from all suitably qualified candidates, regardless of background.