Privacy Policy

Introduction

General Purpose Ltd ("we", "us", "our") is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website or engage with our services.

General Purpose Ltd is registered in England and Wales. Our registered address is 71-75 Shelton Street, Covent Garden, London WC2H 9JQ.

Data we collect

We may collect the following categories of personal data:

• Contact information: name, email address, phone number, and company name when you submit an enquiry or register for an event.
• Usage data: information about how you interact with our website, including pages visited, time spent, and referring sources.
• Technical data: IP address, browser type, device information, and operating system.
• Survey and feedback data: responses to pre- and post-training surveys completed as part of our programmes.
• Newsletter data: email address when you subscribe to The Distillation or other communications.

How we use your data

We use your personal data for the following purposes:

• To respond to enquiries and provide our services.
• To measure and improve the effectiveness of our training programmes.
• To send you relevant updates, insights, and event invitations (only with your consent).
• To analyse website usage and improve our online experience.
• To comply with our legal and regulatory obligations.

Our legal basis for processing your data is typically your consent, the performance of a contract, or our legitimate interests in operating and improving our business.

Cookies

Our website uses cookies and similar technologies to provide functionality, analyse usage, and improve your experience. You can manage your cookie preferences through your browser settings. Essential cookies are required for the website to function and cannot be disabled. We use analytics cookies on the basis of legitimate interest to understand how visitors interact with our site and improve our services. You can opt out of analytics tracking through your browser settings or by using a browser extension such as Google Analytics Opt-out.

Third parties

We may share your data with trusted third-party service providers who assist us in operating our website, conducting our business, or delivering our services. These include hosting providers, analytics platforms, email service providers, and CRM systems. All third parties are required to process your data in accordance with this policy and applicable data protection legislation.

We will never sell your personal data to third parties.

Your rights

Under UK GDPR, you have the following rights regarding your personal data:

• Access: request a copy of the personal data we hold about you.
• Rectification: request correction of inaccurate or incomplete data.
• Erasure: request deletion of your personal data in certain circumstances.
• Restriction: request that we limit the processing of your data.
• Portability: request transfer of your data to another service provider.
• Objection: object to processing based on legitimate interests or direct marketing.
• Withdraw consent: where processing is based on consent, you may withdraw it at any time.

Data retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Contact enquiry data is retained for up to 24 months. Survey and programme data is retained in anonymised form for research and improvement purposes.

Contact us

If you have any questions about this privacy policy or wish to exercise your rights, please contact us at:

General Purpose Ltd
71-75 Shelton Street, Covent Garden
London WC2H 9JQ
hi@generalpurpose.com

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.