Practical thinking on AI adoption, training, and organisational change. No hype, no jargon — just what works.
Anthropic just built the most capable AI model ever and decided not to release it. The cyber capabilities are extraordinary, the coding benchmarks are unprecedented, and the implications for every firm using software are serious.
GPT-5.4 Thinking is a meaningful accuracy improvement, but the bigger story is what it says about where practical AI adoption is heading: better models, reusable workflows, and more interest in agentic ways of working.
Access Holdings didn't wait for their portfolio companies to work it out. Other firms should take note.
We tested all eight ChatGPT personalities so you don't have to. Default wins for most tasks, Candid cuts waffle by 16%, and Cynical is the sharpest strategic voice. The other five? Skip them.
OpenAI has made ChatGPT Projects much more useful as a working knowledge base. Links from Slack and Google Drive, saved responses, and more controlled deep research all make Projects far more practical for business use.
Full transcript from the Mastering AI in CX webinar with Tom Hewitson (General Purpose) and Rebecca Brown (Think Wow). Practical advice on AI adoption, prompting, journey mapping, and protecting vulnerable customers.
January 2026 brought a stronger Advanced Voice Mode, underwhelming memory improvements, new General Purpose use cases, and the launch of our Mastering AI conversation series.
The AI Skills Boost gives everyone free AI training. But LinkedIn data shows only 39% of workers feel supported to actually learn. Here's what graduates need next.
Unscripted conversations with leading AI adopters. Real use cases, real results, real lessons learned. 45-min sessions with live Q&A.
ChatGPT-5.1 changes one of the most frustrating parts of earlier reasoning models by calibrating how long it thinks automatically. Voice mode also improved, and OpenAI added mid-query refinement for long-running research.
Most organisations have no AI governance programme. EU law already requires AI literacy. Here's why HR leaders must treat this as a people challenge, not a tech one.
Shadow AI is everywhere. The EU AI Act forces it into the light. Here's why businesses that lead on AI transparency will win customer trust – and market share.
The EU AI Act applies to UK businesses selling into Europe. Our plain-English guide explains the rules, the November 2025 changes, and what to do next.
The UK is in an economic pickle and proper use of AI provides a way out so why isn’t the government doing anything about it?
Transform your images with 25+ professional ChatGPT style prompts. From watercolour to vapourwave, marble to pixel art – create stunning AI artwork instantly.
AI isn’t coming – it’s here. The real question is how we use it responsibly. From bias to transparency, we explore what ethical adoption actually looks like in practice – and how teams can embrace AI’s potential without compromising on their values.
General Purpose sponsored the AI Adoption Award, celebrating responsible AI in action — with Kainos recognised for its work on ethical, impactful AI adoption.
OpenAI's shared Projects update makes ChatGPT much more usable for real collaboration. Teams can now share context, files, and instructions together instead of passing around disconnected chats.
GPT-5 is here and it’s both pretty impressive and also more of an evolution than a revolution. Here’s what it can do and some instant reflections.
AI agents go beyond chat. They complete entire tasks step by step. We put ChatGPT Agent to the test with a real business task to show what it can do.
Discover how ChatGPT Connectors let you securely link your everyday tools like Google Drive, Gmail, Calendar, and GitHub directly to the chat. In this blog we walk you through the purpose of connectors, how to set them up, and what’s possible once connected.
Why are so many AI projects stalling before they scale? From outdated systems to staff mistrust and rising costs, we break down the real barriers holding companies back. If your organisation is investing in AI but not seeing results, this is the read you need.
If you’ve ever been impressed by an AI model explaining its reasoning step by step, you’re not alone. But what if that reasoning is more of an illusion than a genuine thought process?
AI is moving faster than the law but the legal tide is turning. We unpack what new rulings and regulations mean for businesses building or buying AI tools, and why transparency is quickly becoming a strategic must-have.
Early-career roles are changing fast. As generative AI reshapes workflow and hiring logic, leaders must adapt how they build and support tomorrow’s talent.
Back from Cannes Lions, our latest blog asks why so many agencies are still partying like it’s 2015 while AI quietly reshapes the foundations of advertising.
AI is changing how we search and Answer Engine Optimisation is key if you want your business to remain visible online.
A series of leading companies have started making AI usage mandatory for their workers - is this the start of a broader trend?
AI sycophancy is not a minor personality issue. When a model becomes too eager to please, it can reinforce bad assumptions, create risky records, and reduce the quality of decision-making.
Reasoning models do more than predict the next token. They break problems into steps, use tools, inspect evidence, and adapt their approach as they work. That makes them especially useful for analytical and multi-step business tasks.
AI models have long been accused of producing pedestrian prose but a new ‘creative writing’ model from OpenAI shows that might not be true for much longer…
GPT-4.5 (once known as GPT-5) was supposed to be the start of the next generation of AI models but developments over the last few months mean that it’ll make less of a splash than expected.
Diffusion LLMs are much more efficient than standard LLMs at generating text while solving a bunch of the issues standard language models suffer from.
Claude, the assistant and model provided by Anthropic has had a sizeable upgrade which will be especially welcome for software developers.
Why did Deepseek cause a market freak out and should we be worried about the implications of China leading the AI race?
Join us at this evening event to learn more about how AI can help you manage your life.
Don't Miss Out: Up to £10K Funding for AI Training in the UK
In collaboration with WeWork, we’re delighted to announce that General Purpose is coming to Dublin!
During London Tech Week, General Purpose hosted a discussion on AI & Bias with Sasha Scott of Inclusive Group.
Isabelle Samuels is a student and wrote this guest blog after attending AI Essentials and AI for Creatives in June 2024.
We provide various resources to help you secure reimbursement for your chosen class.
General Purpose reveals 15 AI hacks that small businesses can implement straight away to start taking advantage of AI now.
In this post Robert Campbell, founder of The Silver Academy tells us about his experience on AI for Creatives.
AI notetakers are everywhere, but that doesn't mean they are universally loved. Selecting the best notetaker is requires balancing trade-offs in the context of features meaningful to you. A good meeting note-taker should be easy to use, provide accurate and concise summaries, and offer helpful features like action items and talk time analysis. That's why we decided to put them to the test!
AI Essentials "opened our mind to how we can all use AI in a really productive way - not to replace our job - but to enhance our jobs".
Over the past year, we’ve all been talking about generating text and images with AI. But it feels like audio generation hasn't kept pace—or has it?
Last week, I had the incredible opportunity to explore the world AI through a course hosted by General Purpose AI Training (no affiliation). The experience was incredibly fun and a little overwhelming, reinforcing the vast potential and intricacies of AI technologies.
Everyone in AI is talking about one thing this week: Sora. It’s a groundbreaking new creative tool from OpenAI, the tech giant behind ChatGPT, that will enable anyone to generate videos using AI.
Introducing GPTs on the OpenAI GPT store. Tools that help get your work done.
Copilot from Microsoft is the product that the business world has been talking about for months. Now everyone can use it for free at copilot.microsoft.com.
If you’re remotely familiar with AI generated art, you’ve probably come across Midjourney. It’s currently the leading AI image generation platform, but the release of Dall-E 3 from OpenAI earlier this week could change everything,
ChatGPT Web Browsing returns and it could be the best intern you ever met.
Are you a clip art aficionado? Or are your PowerPoint slides usually full of words and short on charm? Whatever your sin, Adobe Firefly is an AI image generation tool with the power to rescue your drab presentations. Never again will your clients or colleagues have to endure a dull slide.
Perplexity is a new search engine that uses AI. Barbie reveals algorithmic bias in Midjourney
Summer is in full swing and while the the weather may have picked up over the last couple of days it’s not been the best this year. If you’re feeling the need for some guaranteed sun then why not take a long weekend somewhere warm with the help of AI.
Everyone hates sending emails, right? On average, more than a quarter of our time at work is spent on emails - a relatively low-value task that most of us would like to semi-automate. We’ve all experimented with ChatGPT to draft e-mails for us, but while it is easy to get 50% of the way there, it can be challenging to generate an email that sounds just like you and is ready to send.
We've all heard the alarmist predictions: "Robots are coming for our jobs!” Should we be concerned about the implications for people at the start of their careers?
Welcome to the first edition of The Flock! Our occasional (and aspirationally weekly) newsletter providing you with the up-to-the-minute insights on how to best use AI in your day-to-day work.
Does AI present an existential threat to strategy consulting? At Electric Sheep, we believe AI tools will enhance - not displace - human accomplishment.