Mastering AI Adoption: Expert Conversations on ROI, Use Cases & Implementation

Tom Hewitson, Chief AI Officer at General Purpose, will host the new ‘Mastering AI with...’ series launching February 2026
Last updated on Thursday 29 January 2026
Generative AI is moving so quickly, it’s easy to worry you’re already far behind.
That’s why we’ve created a new event series ‘Mastering AI with ~’.
Join our Chief AI Officer, Tom Hewitson, in conversation with some of the world’s leading AI adopters.
If you’ve been asking yourself:
- ‘How can I prove the return on our AI investment?’
- ‘What are the best use cases in my industry?’
- ‘Are we being left behind?’
- ‘What am I missing?’
- ‘How can we get the most out of our AI rollout?’
… then these conversations – unscripted, detailed and practical – are just for you.
A 30-minute fireside chat followed by 15 minutes of Q&A – highlighting the best use cases, the experiments that have worked, and the lessons learned from the missteps too.
Want to bring this to your team?
We design bespoke AI training around your team's actual workflows.
Get in TouchYou'll leave reassured, inspired and informed – but most importantly, with something you can implement straight away.
Our first two fireside chats are on Monday 16 February – focusing on AI in customer experience with award-winning expert Rebecca Brown, cofounder of Think Wow – and Monday 16 March – focusing on AI in private equity, with managing director Nik Kapauan and principal Matt Treuth, from Access Holdings, one of the world’s leading firms.
Visit our events pageto learn more and get your tickets.
Brought to you by the UK’s leading AI training provider.
Where to next
AI training for companies
In-person courses on ChatGPT, Claude, Copilot and Gemini, built around your team’s real work.
AI training by industry
Explore how the training changes across private equity, finance, consulting, consumer brands, property, tech, and more.
Results from real client work
See what bespoke AI training looks like when it is measured against real use cases and business outcomes.
How General Purpose works
See how we scope, customise, deliver, and measure AI training programmes.