AI Training for Companies
Hands-on, in-person AI training that gets whole teams using ChatGPT, Claude, Copilot and Gemini well, built around the work they actually do.
- 13 courses
- Half-day sessions
- In person or remote
- Delivered worldwide
10,000+ people trained across 500+ organisations
AI training that changes how teams work
General Purpose is an AI training company based in Covent Garden, London. We have trained 10,000+ people across 500+ organisations, from private equity firms and consultancies to consumer brands, publishers and charities.
Every course is built from scratch around your team’s own workflows, and delivered in person by an instructor and a dedicated tutor. People practise on realistic versions of their own work, so they leave with habits and tools they use the next morning rather than notes they never open.
We train on the tools your organisation already has, from a first session for a whole team to advanced courses for your most confident users. Our Workflow Redesign programme then works through the organisation team by team, rebuilding real workflows around AI and the agents that run them.
Real numbers. Real results.
79%
Reported using AI daily within a week of training
47min
Saved per person, per day
13x
Return on investment
93%
Would recommend to a colleague
Based on post-class surveys from a sample of 500+ attendees.
This course is excellent, providing a gateway to the vast opportunities that AI and GPTs present for both individuals and workplaces. Whether you're a novice or not yet an expert, the value and insights gained from this course are invaluable.
As an insurance executive in an industry where AI is expected to be a massive disruptor, understanding the limitations around AI and data, as well as the powerful tools around text-based work and how to best use them, the course was right on point.
An excellent course to help you understand the fundamentals of how to use tools like ChatGPT effectively. This course aims to boost your productivity and ensures you don't get left behind in this ever evolving technological wave!
Our AI training courses
Every course is tailored to your team. Start with the tool your organisation uses, then go further with its advanced course.
Redesigning how you work
Workflow Redesign
Rebuild how your organisation works around AI, team by team, with agents built and signed off along the way.
Assistant training
ChatGPT
Claude
Copilot
Building with coding agents
Claude Code
Not sure where to start?
Tell us which tools your team uses and we will suggest the right course, or a mix of courses for different teams.
Get in TouchHow every programme works
01
Survey and customisation call
A short survey and a call to understand your team, the tools you use and the work people most want help with.
02
Tailored exercises
We build realistic practice files that look like your team’s work, so nobody needs to share anything confidential.
03
Hands-on workshop
An in-person session with an instructor and a dedicated tutor in the room, so everyone gets help when they need it.
04
Impact report and review
An impact survey and report show what changed, and a review call plans what comes next.
Results from our clients
Frontier Economics
AI strategy and training for 300+ people across Europe
- 13x
- projected first-year ROI
- +47 min
- saved per person each day
Montagu
Preferred AI offsite partner + training for every team
- 13x
- projected first-year ROI
- +63 min
- saved per person each day
Acrow Bridge
Mastering Copilot for UK + US Engineering & Construction teams
- 13x
- projected first-year ROI
- +45 min
- saved per person each day
Who teaches it
Every session is led by one of our instructors, with a dedicated tutor in the room so nobody gets left behind.
Tom Hewitson
Founder + Chief AI Officer
Susi Castle
AI Instructor
Meena Sangar
AI Instructor
Charlie Cadbury
AI Instructor
Gerhild Pirker
AI Instructor
Louis Whittal
AI Instructor
Cien Solon
AI Instructor
Aaron Jones
AI Instructor
Frequently asked questions
What does AI training for companies involve?
An AI opportunities survey and a customisation call to understand your team, then a hands-on session built around their real tasks, with an instructor and a dedicated tutor in the room. Afterwards an impact survey feeds a training impact report showing what changed, and a review call plans what comes next.
Which AI tools do you train on?
ChatGPT, Claude, Microsoft Copilot and Gemini, each with a core course and an advanced course. We also teach Claude Code and Codex to non-developers and developers, and run Workflow Redesign programmes that rebuild how whole organisations work around AI, team by team. We build each session around the tools your organisation already pays for.
Is the training in person or online?
In person by default, at your offices in London, across the UK and worldwide. We can run sessions remotely when that suits your team better.
How long is a course?
Every course runs as a half-day session. Larger programmes combine several sessions over a few weeks, so different teams can start with the tool and level that suits them.
Can you train our whole organisation?
Yes. We regularly run programmes across whole firms, with sessions tailored to each team and per-person discounts as group sizes grow.
Do we need to share confidential documents?
No. We build realistic practice files that look like your team’s work, so nobody needs to upload anything sensitive. We also cover what your team should and should not put into AI tools, in line with your own policies.
Plan AI training for your team
Tell us about your team, the tools you use and what you want to change, and we will suggest where to start.
Get in Touch