How Candy Kittens is leveraging growth with AI

Vegan confectionery pioneers, Candy Kittens, wanted to embed AI in their day-to-day work - both to drive creativity and make more informed business decisions.

Working with General Purpose, the team upskilled on prompt techniques for ChatGPT in the context of their roles. In the words of Bethan Pearce, AI Essentials "opened our mind to how we can all use AI in a really productive way - not to replace our job - but to enhance our jobs".

The team at Candy Kitittens was familiar with AI but lacked a deep understanding of how to apply it practically in their day-to-day operations. Some even had reservations about using AI in a business context. However, through our training session, we were able to open their minds to the transformative potential of AI.

One of the key areas we focused on was leveraging AI language models like ChatGPT for data analysis and strategic decision-making. As Ed Williams, co-founder of Candy Kittens, noted, "The biggest thing that I learned was ChatGPT's ability to interpret analytical help guide decisions that we're going to make as a business."

For the creative team at Candy Kittens, we demonstrated how AI could be a powerful tool for ideation and strategy development. "My main takeaway is that it's such a source for a creative start point," said Bethan. "It's nice to put the idea in, and there are loads of ways that from there I can then work that into a strategy."

By the end of our training session, the team at Candy Kittens had a newfound appreciation for the potential of AI in their industry. As Dan, their head of operations, put it, "We all probably accept and acknowledge that AI is the future. So to come here today and feel like we've got a little bit of a start on the rest of the world that are still catching up, feels like we're ahead of the game."

At General Purpose, we're thrilled to have played a role in helping Candy Kittens embrace AI and position themselves as leaders in their space. We look forward to seeing how they continue to leverage these cutting-edge technologies to drive innovation, creativity, and strategic decision-making in the vegan confectionery market.