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AI training workshop for media, publishing & pr teams
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Media, Publishing & PR

AI training for editorial, communications, and creative teams navigating the opportunity and anxiety of generative AI.

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Teams we've trained include

  • A major global film and television studio behind some of the world’s best-known entertainment franchises
  • A Danish film industry talent development programme supporting emerging screenwriters and directors
  • A leading scientific and academic publisher with thousands of journals and books across research fields
  • The UK’s national public broadcaster, producing news, drama, documentary, and educational content globally
  • A global business news organisation and its consulting arm, serving corporate clients worldwide
  • A major European media and entertainment business spanning broadcasting, publishing, and digital content
  • A leading European startup and technology publication covering venture capital and the tech industry
  • One of the UK’s largest commercial media groups spanning television, radio, digital, and production
  • A multinational media company publishing more than 200 specialist trade and consumer titles
  • A global advertising and PR agency with offices across major markets and a creative-led approach
  • A creative production studio specialising in branded content, campaign films, and digital storytelling
  • A healthcare communications agency supporting pharma and biotech clients with medical education
  • A financial and corporate communications advisory firm working with listed companies and investors
  • A US sports media rights company

Why firms like yours hire us

  • Our AI training for PR, communications and media teams shows where AI speeds up research and drafting without weakening editorial standards.
  • Sessions are built on the material your team produces every week: flagship reports, press releases, briefing notes, style guides, coverage and pitches.
  • We've trained healthcare communications and PR agencies, a film studio, a sports media company, and in-house press, advocacy and brand teams.
  • Each function is trained separately on its own work, and one-to-one coaching is available for people who want help on specific projects.

AI use cases from our publishing, media and PR clients

Each one was worked on in our sessions with clients like yours, and comes from our library of more than 1,000 AI use cases.

Pitch review board agent

Pitches go out untested. A reusable agent convenes a simulated client review board to challenge each one before it is sent.

Call transcripts to client briefs

Briefs take days to write up. Discovery call transcripts become structured briefs using the agency's own framework.

Contract risk review

Non-standard terms are easy to miss. Distribution contracts are reviewed for unusual clauses and likely licensor pushback before negotiation.

Sceptical reviewer rehearsal

Rejections cost months. Manuscripts and long-form pieces are stress-tested against a simulated sceptical reviewer before submission.

Revenue pacing across business units

Weekly reporting means stitching spreadsheets together. Two independent sub-agents cross-check the numbers and build one dashboard.

Research-grounded team assistant

Knowledge lives in old reports nobody can find. A custom assistant answers team questions from your own research and briefing documents.

The numbers your competitors are watching

Where media, publishing and PR stand on AI, from official statistics and the sector’s own research.

82%

of UK PR practitioners use AI at least occasionally

CIPR
32%

of UK journalists say their newsroom provides AI training

Reuters Institute
58%

of UK information and communication firms use AI

ONS
33%

of PR practitioners have used unapproved AI tools at work

CIPR

How your peers are moving

Publishers, broadcasters and newsrooms are putting AI tools and training in front of their whole workforce, through steering groups, AI champions and hackathons. Few have the budget or the people to build that themselves, so we give your team the same footing in days, not years.

Channel 4

In May 2025 the broadcaster published its AI principles, setting out how it already uses AI. First on the list is giving colleagues Microsoft Copilot for meeting minutes, document summaries and presentations. It is also building an in-house chatbot that answers staff questions about people policies, and an AI Steering Group oversees how the tools are used.

Source

Bloomsbury Publishing

The publisher has hired a Head of AI Innovation, set up an AI Steering Group and built a team of AI Champions from across the business, alongside staff training on using AI internally. In December 2025 it signed a collaboration with Google Cloud covering tools including NotebookLM and Gemini Enterprise.

Annual report 2026Google Cloud announcement

Immediate Media

The magazine and digital publisher credits four years of company-wide experimentation days, hackathons, an innovation fund, training and open access to AI tools. Several editorial teams now use a drafting tool that works only from Immediate’s own published archive and returns first drafts with clickable citations.

InPublishing

Axios

Over the year to June 2026 the news publisher tested AI tools in every department and gave every employee access and instruction. Its chief executive says staff who took to it quickly have been easy to train up as AI enablers for their teams.

Axios

We can usually identify your highest-impact use cases in a single conversation.

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What we train on

  • Summarising long documents and synthesising research
  • Drafting first passes of press releases, messaging documents, and media Q&As
  • Writing social and short-form content more efficiently
  • Finding supporting data points for pitches and client work
  • Trend identification and creative ideation support
  • Film, video, and campaign planning

Courses for media, publishing & pr teams

What makes us different

  • Everything is bespoke. Each session is built around your own data, workflows and use cases, such as your reports, press releases, briefing notes and coverage, so people practise on real work.
  • Our instructors are AI practitioners, not career trainers. They are founders, operators and advisers who use AI in their own work every day, so they answer the hard questions from direct experience.
  • We take a data-driven approach. We survey your teams before and after the programme and measure time saved, AI adoption and return on investment, so you can see exactly what changed.
  • We are a full-service AI enablement partner. Beyond the training, we offer AI strategy for leadership, one-to-one coaching for key people, and rollouts across multiple teams.

How we get your team there

A practical playbook

  1. 1

    Anchor it in editorial and client priorities

    Start where speed matters but standards can't slip: repurposing reports, preparing releases, monitoring coverage and briefing clients. Teams that agree where AI belongs, and where it doesn't, build capability without the day turning into a debate about whether to use it at all.

  2. 2

    Build on real documents and workflows

    Teams adopt faster when training uses their actual reports, releases, briefing notes, brand guidelines and coverage. Abstract demos generate interest. Working with live material changes behaviour.

  3. 3

    Fix the source material early

    Clear rules on which material can go into the tool, and a trusted set of sources for checking claims, are what turn AI from a drafting shortcut into something editors will sign off. Most teams find that source access, rights and confidentiality, not model capability, are the real constraints.

  4. 4

    Measure adoption, not enthusiasm

    Judge it by the tools people keep using, such as a tone-of-voice skill or a weekly coverage digest, not by attendance or excitement. The goal is a smaller set of workflows that are measurably better and that the team trusts enough to rely on.

“The workshop shifted my perception of what AI is, how it can elevate my creativity, and how it might improve and add to my day-to-day.”

Training participant

“No need to improve, it was well tailored to our group needs.”

Communications team member at an investment manager

“No, great work, engaging, very interesting.”

Participant at a US sports media company

Ready to build AI capability in your firm?

We can map the highest-value use cases for your team and design bespoke sessions around your actual documents and workflows.

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Sources and further reading

CIPR: State of the Profession 2026CIPR: Best practice guide on responsible AI use in PRReuters Institute: AI adoption by UK journalists and their newsroomsReuters Institute: Journalism, media and technology trends and predictions 2026Reuters Institute: Generative AI and news report 2025Reuters Institute: Digital News Report 2025ONS: Artificial intelligence in UK businesses, 2023 to 2026Ofcom: One in five Brits using AI to keep up with newsIPA: Agency Census 2025Publicis Groupe: 2025 Universal Registration Document