Media, Publishing & PR
AI training for editorial, communications, and creative teams navigating the opportunity and anxiety of generative AI.
AI training for media, publishing, and PR teams. Practical help with research, drafting, content workflows, and creative judgement in the age of generative AI.
Why teams in this sector hire us
Media, publishing, and communications teams are already living with AI disruption. They need practical help navigating where AI genuinely speeds work up and where it risks flattening quality, weakening editorial standards, or creating IP and originality concerns. Our sessions are built for that tension. We show teams how to use AI to support research, drafting, planning, and content workflows while keeping human judgement, craft, and editorial integrity where they belong: at the centre.
Teams trained from organisations including
- A major global film and television studio
- A Danish film industry talent development programme
- A leading scientific and academic publisher
- The UK’s national public broadcaster
- A global business news organisation and its consulting arm
- A major European media and entertainment business
- A leading European startup and tech publication
- One of the UK’s largest commercial media groups
- A multinational media company with more than 200 specialist titles
- A global advertising and PR agency
- A creative production studio
- A specialist healthcare communications agency
- A financial and corporate communications advisory firm
Common use cases
- Summarising long documents and synthesising research
- Drafting first passes of press releases, messaging documents, and media Q&As
- Writing social and short-form content more efficiently
- Finding supporting data points for pitches and client work
- Trend identification and creative ideation support
- Film, video, and campaign planning
Why the training lands
- We train creative teams without pretending that every part of their work should be automated.
- Sessions address originality, judgement, and quality alongside practical productivity gains.
- Publishing, communications, and PR teams especially benefit from offloading repetitive drafting and research tasks.
- The result isn't generic AI enthusiasm. It's better judgement about where AI belongs and where it doesn't.
The workshop shifted my perception of what AI is, how it can elevate my creativity, and how it might improve and add to my day-to-day.
Training participant
Planning AI capability in Media, Publishing & PR?
We can map the highest-value use cases for your team, design bespoke sessions around your actual work, and show you how to measure whether adoption is sticking.