Can AI Use Ever Be Ethical?

Artificial intelligence is transforming how we work, learn and live – but how can we make sure it benefits people and the planet, not just profit?

In this conversation, Tom Hewitson, Chief AI Officer at General Purpose, and Aisling Connaughton, Co-founder of Cyd Connects, tackle one of the most important questions of our time: how to adopt AI responsibly without losing sight of your values.

Drawing on real examples from their work with UK organisations, they explore:

• Environmental impact – what data centres really consume, and how AI can actually support sustainability goals

• Jobs and skills – how to balance automation with reskilling and human creativity

• Ethical governance – what the EU AI Act means for businesses, and how to build simple, effective AI policies

• AI offsets – how companies can counterbalance automation with positive social and environmental action

• Neurodiversity and inclusion – why AI can be empowering for people who think differently

This is a grounded, hopeful discussion about using technology as a force for good. It’s not about the hype or fear that is so present for us all right now. Instead, Tom and Aisling focus on practical steps any organisation can take to combine innovation with integrity.

Watch the full conversation above or on YouTube to learn how to make AI work for your team, your business, and your values. Then explore our companion blog, How to Adopt AI Without Abandoning Your Principles, for a concise framework you can put into practice today.