AI in Sales, Marketing & Account Management
Boost productivity in customer engagement, content production, outreach and more.
General Purpose AI Training can help your team elevate AI from a novelty to a driver of value. In just three hours, you’ll be unlocking productivity gains through integrating ChatGPT into your daily operations (AI Essentials) or using AI for rapid and cost-efficient creative concepting (AI for Creatives).
Deliver on the promise of AI
AI training for marketers
AI Essentials aims to transform participants from AI novices to AI Experts, capable of using ChatGPT to its full potential. The course guarantees a understanding of AI's role in marketing, covering everything from basic command skills to advanced prompt engineering techniques. By its conclusion, participants will be adept at integrating ChatGPT into their daily operations, unlocking productivity gains that were previously unimaginable.
How our AI workshops help turbocharge Marketing
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Create personalised, automated responses to queries, improving customer satisfaction and engagement.
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Streamline content creation for blogs, emails, and social media, ensuring consistency and quality.
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Analyse trends and consumer feedback, enabling data-driven decision-making.
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Free up valuable time by automating scheduling, reporting, and email marketing efforts.
Jennifer Francis - Director of External Affairs, Museum of London
“I would recommend all businesses to use AL basic as a minimum, if they want to be competitive in the market place. Also enabling the business to keep up to date with the ever change society and environment we work in.”
Why Now?
The marketing landscape is increasingly competitive and saturated. Embracing AI through ChatGPT offers a unique opportunity to stand out, enhancing efficiency, creativity, and decision-making. The AI Essentials course, is your gateway to gaining a competitive edge in this digital age.
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I came to the course not knowing much about AI. I now I feel like I have enough knowledge to use it in my day-to-day job. Would highly recommend to anyone who wants to learn the basics and feel more confident with AI tools!
Gosia P.
GLG -
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Coming into the workshop I had a pretty low understanding of AI tools such as ChatGPT. I left having spent a solid couple of hours with hands-on ChatGPT practice, a much better understanding of how to use it and an enthusiasm to adopt into my daily personal and work life.
Josh R.
Estee Lauder -
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The workshop introduced me to a whole new world of possibilities that I haven't been aware of before and motivated me to approach AI from a different perspective.
Basak U.
TV Producer -
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The AI revolution is underway. This is your chance to get ahead of the curve and frame your thinking to spot the big opportunities for you and your organisation.
Christian P.
Venture Capital -
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If you or your employees want to take advantage of AI, this course is a must. Electric Sheep explain things in a simple, accessible way, without feeling too complex or overwhelming.
Becca M.
Strategy Director -
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The course demystified and clarified generative AI in an interesting way. I particularly liked the hands-on experimentation with Midjourney and ChatGPT.
Rahel B
Executive Consultant -
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The workshop laid a solid foundational knowledge of AI tools, while also being dynamic and fun. I left feeling much more confident about how I can be using AI to assist with daily tasks.
Sophie H.
Recruitment Consultant -
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A practical, informative and really engaging workshop that provides an overview of the AI landscape as well as many pragmatic ideas on how to apply it to work.
May K.
Learnitect -
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Perfectly pitched to give an overview of the practical applications of AI and an understanding of how you can start using it immediately in your day to day. The 'hands on' learning allows you to play with the tools supported by experts who know how to get the best results from them.
Laura H.
Business Development -
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A really informative session, pitched just right for our level of understanding, and our specific business. Interactive and engaging.
Thom C.
Freshminds -
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As a user of ChatGPT I struggled to convey its potential to my colleagues. This course nailed it and resonated with people, I will be recommending it to my team.
Seb D.
Peabody Energy -
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The course made me realise that I had just scrapped the surface of what generative AI is capable of. Going forwards, chatgpt is going to be my new work colleague, someone to bounce ideas of, brainstorm new concept and help prepare for meetings
Richard M.
Ogilvy
FAQs
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No technical expertise is required whatsoever. Typical day-to-day experience of using common apps such as email and spreadsheets is all you need.
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The workshops span3 hours, packed with hands-on learning and interactive exercises.
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Yes, participants will be awarded a certificate of completion.
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Participants gain access to ongoing support, including resources, webinars, and a community forum for sharing insights and tips.
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Ideal for startup founders and employees, business owners, and anyone keen on applying AI in there workflows.
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Yes, the foundational skills and concepts are applicable across various AI tools, broadening your tech toolkit.
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Emphasise the direct benefits, such as productivity gains and the competitive edge in adopting AI strategies.
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For all individual bookings made via the web site, cancellations can be made with a full refund up to 14 calendar days after purchase. After this period, workshops may be rescheduled to any future available date free of charge provided a request is made by email to hi@generalpurpose.com at least five working days before your scheduled workshop date. For bookings made by e-mail (such as private in-house workshops) and paid by invoice, the cancellation policy will be detailed on the terms and conditions of sale provided with your invoice.
Enrolment Details
Ready to transform your marketing strategy with AI? Enrolment is open for the next AI Essentials workshop. Spaces are limited to ensure personalised attention, so secure your spot today.