Thousands trained across 100+ organisations
What we do
Bespoke AI training designed to work.
Every programme is built from scratch around your team. Your workflows, your tools, your problems. We deliver in person. And we measure everything, so you never have to take our word for it.
We practise what we teach
Our instructors are founders and operators using AI in their own work every day. We teach what holds up in practice, not what sounds good in theory.
Designed around your team
Every workshop is shaped around your workflows, tools, and challenges. No templates, no stock exercises, and no generic demos.
In person. Hands-on.
Small cohorts, real work, and hands-on practice from the first session. Not a webinar, not a video course, and not passive training.
Your team leaves ready
Every participant leaves with a workflow they have built themselves. Something practical they can use straight away to work better.
We prove it works
We measure what changes before, during, and after the work. Surveys, check-ins, and resurveys give you clear evidence of impact.
With you for the long haul
Strategy, governance, tool selection, and culture change don't end after one workshop. We stay close as your team’s AI needs evolve.
Featured in
Case Study: Frontier Economics
AI training across six offices for 300+ team members
Frontier Economics trained 300+ people across six offices, recovered £478k in annual productivity, and achieved a 13x return on their training investment. The programme included Mastering AI workshops, an AI Activation Programme, AI Strategy development, and 52 one-to-one coaching sessions.
13x
Return on investment
£478k
Productivity recovered annually
300+
Team members trained across six offices
47 min
Average time saved per person per day
Real numbers. Real results.
79%
Reported using AI daily within a week of training
47min
Saved per person, per day
13x
Return on investment
93%
Would recommend to a colleague
Based on post-class surveys from a sample of 500+ attendees.
Who this is for
You know AI is changing everything. Now you need to make sure your team doesn't get left behind.
Most teams will settle for a free webinar and a Copilot licence. This isn't for them. This is for the teams that actually want AI to work.
You see what's coming.
AI is reshaping your industry. You want to be the team that got there first.
You're building something bigger than a training programme.
You want an AI-native culture. You need someone who's done it before.
You've seen what bad training looks like.
You've sat through the webinar. You've watched the enthusiasm fade. You're not doing that again.
You're putting your name on this.
You're championing this internally. We give you the data to back it up and make your team look good.
Why we're different
AI training that drives real results
Not e-learning
We build culture change and an AI-native mindset. Clicking through modules doesn't.
Not generic training
We make it relevant to your team's actual work, so people get value from day one.
Not academic theory
Your team wants to do their job better with AI, not study for a degree. We get them there in a day.
Not a consultancy bolt-on
AI isn't our upsell. It's the only thing we do, every single day.
What we offer
Everything your team needs to get ahead.
Go from dabbling to delivering results. Strategy, training, tools, coaching, measurement. Everything is bespoke to your team and we'll handle the lot.
AI Enablement
We map your workflows, tools, and team structure to identify the highest-value AI use cases for your specific context. We help you choose the right tools for your organisation and create practical AI usage policies that people actually follow. It's never off-the-shelf: the output is shaped around your team, your documents, and what you need to unlock first.
AI Strategy
A facilitated session for leadership teams that uses competitive landscape analysis and your internal data to build consensus on AI priorities and a pragmatic roadmap with clear next steps. Quarterly check-ins help keep that roadmap up to date and aligned with the latest trends. You leave with an actionable AI roadmap aligned to your business objectives.
Bespoke AI Training
Hands-on workshops covering ChatGPT, Claude, Copilot, and Gemini, tailored to your team's real tasks and data. Most in-house classes are one day, typically 10am to 5pm, and built around the assistant your firm actually uses. Participants leave with techniques they can apply to their work the same day.
Agent Co-Creation
Full-day workshops where we help your team define and build AI agents for your specific workflows. From use case discovery in the morning to working agents by the afternoon. No coding experience required. These usually work best as an ongoing series, with each session shaped around the next high-value workflow your team wants to automate.
AI Activation
We run an AI in Action session to show your team the art of the possible across different tools and use cases, set up your champions programme and support it on an ongoing basis, provide template comms for rollout, and help you develop a practical best-practice usage policy.
Ongoing Support
Ongoing access to our instructors for anyone in your team. This includes tailored coaching to help people go further, push the boundaries of what AI can do in their role, and get extra support where it's needed, alongside monthly emails on the latest feature releases and why they matter for your team.
Your instructors
Practitioners, not trainers
We don't teach AI from slides. We use it to run our business. Our workflows, our reporting, our client work. Everything. When we train your team, we're teaching what we do, not what we've read.
Tom Hewitson
Founder + Chief AI Officer
Webby-award-winning technologist and entrepreneur with over a decade of experience working in AI. Visiting lecturer at City University London and commentator on AI. Previously worked at Meta, BBC Worldwide and the Government Digital Service.
Meet the team
Josh Page
Enablement Lead
Former digital transformation consultant at a leading advertising and media organisation specialising in data modernisation for AI. Previously senior relationship manager for a leading edtech company.
Cien Solon
AI Instructor
AI Transformation Consultant for the financial services industry. 10 years experience in delivering AI solutions for fintech companies. Founder of LaunchLemonade, safe AI agents for businesses.
Aaron Jones
AI Instructor
Exited founder, generative AI pioneer, and BEM recipient building creative tools for the AI video era. International speaker on generative video and human-computer interaction.
Susi Castle
Marketing Lead
Marketing Lead at General Purpose with over a decade in marketing. Ally of the year at Bloom Awards and 3x Mini MBA alum. Taught English in France & Japan, worked in banking in Germany and in the EU Parliament.
Charlie Cadbury
AI Instructor
A multi-award winning technologist working at the leading edge of human-computer interaction with a focus on voice/AI assistants. Regular industry thought leader and commentator.
Meena Sangar
AI Instructor
OneTrust Responsible AI certified advisor helping organisations build people strategies for AI transformation. Future of Work Lead at Global Tech Advocates and Advisor at Enterprise Nation.
Louis Whittal
AI Instructor
Product designer and product manager with a background spanning front-end development, GenAI training, growth marketing, and advertising. Passionate about helping people build confidence with new tools and technologies.
Gerhild Pirker
AI Instructor
Digital Publishing & Marketing Consultant with 16 years experience in Advertising and Communications with a focus on AI. Mental Resilience and Ikigai Trainer and cycling enthusiast.
How it works
Designed for your team. Built to stick.
Every programme is shaped around your team, guided by what we've seen work across hundreds of organisations: align the work, build momentum, train the right people, then measure what changed.
The typical journey
Start with strategy
A typical engagement begins with strategy and enablement work so we can understand your workflows, goals, tool stack, and where the biggest opportunities sit.
Build momentum with activation
Then we help create internal pull with AI in Action all-hands sessions, champions programmes, and rollout support that keeps adoption moving across the firm.
Train the whole organisation
From there we usually run bespoke Mastering workshops for the teams that need them, tailored to whichever assistant your organisation actually uses.
Keep going with agents and coaching
The strongest programmes continue with AI Agent Co-Creation workshops and 1:1 coaching for advanced staff and internal leaders as new use cases emerge.
Start with strategy
A typical engagement begins with strategy and enablement work so we can understand your workflows, goals, tool stack, and where the biggest opportunities sit.
Build momentum with activation
Then we help create internal pull with AI in Action all-hands sessions, champions programmes, and rollout support that keeps adoption moving across the firm.
Train the whole organisation
From there we usually run bespoke Mastering workshops for the teams that need them, tailored to whichever assistant your organisation actually uses.
Keep going with agents and coaching
The strongest programmes continue with AI Agent Co-Creation workshops and 1:1 coaching for advanced staff and internal leaders as new use cases emerge.
Proven across hundreds of organisations
From discovery call through to post-training measurement, we handle customisation, delivery, and follow-up so you can see exactly what changed.
What our clients say
The Forward Institute
Candy Kittens
“This course is excellent, providing a gateway to the vast opportunities that AI and GPTs present for both individuals and workplaces. Whether you're a novice or not yet an expert, the value and insights gained from this course are invaluable.”
Chris Lloyd
EVP and Head of Operations, Dow Jones
“As an insurance executive in an industry where AI is expected to be a massive disruptor, understanding the limitations around AI and data, as well as the powerful tools around text-based work and how to best use them, the course was right on point.”
Erik Johnson
Active Underwriter, Lloyd's of London
“An incredibly informative, educational and enjoyable course that helped me understand how AI can be utilised in several ways - and easily implemented to help me work smarter, not harder.”
Lewis Reynolds
Funding Associate, Thirty Percy Foundation
“Really good introduction to the power of AI and ways in which it can be used. Hands-on and valuable from knowledgeable trainers.”
Matthew Leopold
Head of Brand, PR and Content Marketing, LexisNexis
“An excellent course to help you understand the fundamentals of how to use tools like ChatGPT effectively. This course aims to boost your productivity and ensures you don't get left behind in this ever evolving technological wave!”
Cecilia Ting
Senior People Partner, Virgin Media O2
“This session had everything you need to get started using AI in an impactful way. We had a range of different people in the room and they all left with a number of new ideas and techniques.”
Daniel Wardle
Founder, Rampart
Questions? Let's talk.
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