2,500+ annual hours saved with 100% confidence in spotting AI limitations
A globally recognised premium beer brand trained 16 business development team members, recovering 2,556 hours annually and achieving a projected 10x first-year ROI. Every participant left 100% confident in spotting AI hallucinations and bias, critical for brand-sensitive client work.
10x
Projected first-year ROI
£54k
Annual productivity recovered
42 min
Saved per person daily
100%
Confident spotting AI hallucinations
The challenge
The UK business development team at a globally recognised premium Czech brewery needed AI skills suitable for brand-sensitive work. Their role involves relationship management, wholesaler interactions, competitor analysis, and brand compliance. They required training on using AI safely and accurately, specifically learning to identify hallucinations and bias before producing client-facing output.
What we did
We delivered a bespoke Mastering AI workshop customised for 16 business development team members. Training emphasised practical AI application within brand constraints and focused heavily on safety protocols and output verification. A full training efficacy report with ROI verification was produced.
Key AI use cases
The training was designed around the specific challenges of a business development team working in a brand-sensitive environment. Participants built tools for reviewing and enhancing wholesale customer presentations, generating targeted lists of pubs likely to stock craft and continental lagers in specific regions, and creating tailored market briefings for retail buyers.
A key focus was ensuring every AI output could be trusted before it reached a client. The team developed workflows for drafting persuasive wholesaler emails, building meeting presentations from source documents, and consolidating slide decks into structured summaries. They also explored using AI to analyse their company Staff Handbook to identify missing policies and flag areas needing updates.
I enjoyed it. It has left me feeling more positive about AI and more certain of its features.
Training participant
Global premium beer brand
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