We tested all eight ChatGPT personalities so you don't have to. Default wins for most tasks, Candid cuts waffle by 16%, and Cynical is the sharpest strategic voice. The other five? Skip them.

Full transcript from the Mastering AI in CX webinar with Tom Hewitson (General Purpose) and Rebecca Brown (Think Wow). Practical advice on AI adoption, prompting, journey mapping, and protecting vulnerable customers.

The AI Skills Boost gives everyone free AI training. But LinkedIn data shows only 39% of workers feel supported to actually learn. Here's what graduates need next.

Unscripted conversations with leading AI adopters. Real use cases, real results, real lessons learned. 45-min sessions with live Q&A.

Most organisations have no AI governance programme. EU law already requires AI literacy. Here's why HR leaders must treat this as a people challenge, not a tech one.

The UK is in an economic pickle and proper use of AI provides a way out so why isn’t the government doing anything about it?

The EU AI Act applies to UK businesses selling into Europe. Our plain-English guide explains the rules, the November 2025 changes, and what to do next.

Shadow AI is everywhere. The EU AI Act forces it into the light. Here's why businesses that lead on AI transparency will win customer trust – and market share.

Transform your images with 25+ professional ChatGPT style prompts. From watercolour to vapourwave, marble to pixel art – create stunning AI artwork instantly.

AI isn’t coming – it’s here. The real question is how we use it responsibly. From bias to transparency, we explore what ethical adoption actually looks like in practice – and how teams can embrace AI’s potential without compromising on their values.

General Purpose sponsored the AI Adoption Award, celebrating responsible AI in action — with Kainos recognised for its work on ethical, impactful AI adoption.

GPT-5 is here and it’s both pretty impressive and also more of an evolution than a revolution. Here’s what it can do and some instant reflections.

AI agents go beyond chat. They complete entire tasks step by step. We put ChatGPT Agent to the test with a real business task to show what it can do.

Discover how ChatGPT Connectors let you securely link your everyday tools like Google Drive, Gmail, Calendar, and GitHub directly to the chat. In this blog we walk you through the purpose of connectors, how to set them up, and what’s possible once connected.

Why are so many AI projects stalling before they scale? From outdated systems to staff mistrust and rising costs, we break down the real barriers holding companies back. If your organisation is investing in AI but not seeing results, this is the read you need.

AI is moving faster than the law but the legal tide is turning. We unpack what new rulings and regulations mean for businesses building or buying AI tools, and why transparency is quickly becoming a strategic must-have.

If you’ve ever been impressed by an AI model explaining its reasoning step by step, you’re not alone. But what if that reasoning is more of an illusion than a genuine thought process?

Early-career roles are changing fast. As generative AI reshapes workflow and hiring logic, leaders must adapt how they build and support tomorrow’s talent.

Back from Cannes Lions, our latest blog asks why so many agencies are still partying like it’s 2015 while AI quietly reshapes the foundations of advertising.

AI is changing how we search and Answer Engine Optimisation is key if you want your business to remain visible online.