AI agents go beyond chat. They complete entire tasks step by step. We put ChatGPT Agent to the test with a real business task to show what it can do.

Discover how ChatGPT Connectors let you securely link your everyday tools like Google Drive, Gmail, Calendar, and GitHub directly to the chat. In this blog we walk you through the purpose of connectors, how to set them up, and what’s possible once connected.

Why are so many AI projects stalling before they scale? From outdated systems to staff mistrust and rising costs, we break down the real barriers holding companies back. If your organisation is investing in AI but not seeing results, this is the read you need.

AI is moving faster than the law but the legal tide is turning. We unpack what new rulings and regulations mean for businesses building or buying AI tools, and why transparency is quickly becoming a strategic must-have.

If you’ve ever been impressed by an AI model explaining its reasoning step by step, you’re not alone. But what if that reasoning is more of an illusion than a genuine thought process?

Early-career roles are changing fast. As generative AI reshapes workflow and hiring logic, leaders must adapt how they build and support tomorrow’s talent.

Back from Cannes Lions, our latest blog asks why so many agencies are still partying like it’s 2015 while AI quietly reshapes the foundations of advertising.

AI is changing how we search and Answer Engine Optimisation is key if you want your business to remain visible online.

A series of leading companies have started making AI usage mandatory for their workers - is this the start of a broader trend?

AI models have long been accused of producing pedestrian prose but a new ‘creative writing’ model from OpenAI shows that might not be true for much longer…

GPT-4.5 (once known as GPT-5) was supposed to be the start of the next generation of AI models but developments over the last few months mean that it’ll make less of a splash than expected.

Diffusion LLMs are much more efficient than standard LLMs at generating text while solving a bunch of the issues standard language models suffer from.

Claude, the assistant and model provided by Anthropic has had a sizeable upgrade which will be especially welcome for software developers.

Why did Deepseek cause a market freak out and should we be worried about the implications of China leading the AI race?

Join us at this evening event to learn more about how AI can help you manage your life.

Don't Miss Out: Up to £10K Funding for AI Training in the UK

In collaboration with WeWork, we’re delighted to announce that General Purpose is coming to Dublin!

During London Tech Week, General Purpose hosted a discussion on AI & Bias with Sasha Scott of Inclusive Group.

We provide various resources to help you secure reimbursement for your chosen class.

Isabelle Samuels is a student and wrote this guest blog after attending AI Essentials and AI for Creatives in June 2024.