The General Purpose logo is a simple wordmark. Using it for ChatGPT image prompts proves just how interesting AI outputs can be, even with the most basic starting point.

With ChatGPT the option to create bespoke, stylish and high-quality imagery for your business is just a prompt away.

From doodle to pixel art, famous 20th century artists' styles to hyper-realistic marble effects, the only limit is your imagination.

As well as the standard styles that ChatGPT has built-in to the system – such as 'cyberpunk' and 'anime', there are so many other ways to play around with AI image creation.

To help you get started we've created the following prompt guide.

These prompts can inspire your work and quickly get your next newsletter header image, LinkedIn profile picture or blog article snapshot looking on-point.

To give you a baseline we're using the General Purpose logo for every style. Using inspiration as simple as this – a wordmark in black and white – also gives us the chance to show you just how much depth ChatGPT can add to even the most basic starting point.

A Prompt for the Right Guardrails

Before we begin it's important to note that if you want the output to be as close to the original as possible – for example, you're trying to stick to the image dimensions for your company website, or you want to keep your profile photo circular, not square – you can use the following prompt

"Recreate the image in a new visual style without changing its composition. Keep all subjects, layout, proportions, and relative positioning exactly the same. Do not crop, resize, or shift any elements. Preserve the original aspect ratio exactly – this is mandatory. Only the artistic style, colour treatment, and texture may change."

Illustration & Urban Art

Classic Comic Book

"Recreate this image in vintage golden age comic book style. Ben-Day dot halftone texture with visible CMYK dot patterns. Bold thick black ink outlines with consistent line weight. Dynamic motion blur, speed lines, action streaks. Classic sound effects ('BAM!', 'POW!', 'ZAP!') in sharp-edged speech balloons. Strong primary colour palette: vibrant reds, blues, yellows with high contrast. Dramatic poses, exaggerated expressions, heroic proportions. Subtle paper texture and slight colour misregistration."

Graffiti Street Art

"Recreate this image in urban graffiti style. Bold spray paint textures with visible overspray, drips, aerosol cap splatter. Thick outlines in black or dark colours with slight line weight variations. Bright high-contrast colours: electric blues, hot pinks, vivid oranges, lime greens with gradient fades. Bubble letters, wildstyle complexity, 3D shadow effects. Urban wall textures: weathered concrete, brick, painted surfaces. Paint drips running downward, intentional splatters, secondary tags. Aggressive energetic composition."

Line Art / Ink Drawing

"Recreate this image as pure line art using clean black ink on white. Consistent line weight or subtle variation for depth – thicker for foreground/outlines, finer for details. All shading through cross-hatching, parallel hatching, stippling, or contour hatching. No colour or solid fills. Confident deliberate strokes suggesting pen-and-ink or technical pen. White paper texture substrate. Fine detail with varying density creating tonal gradients. High-contrast black on white ground."

Modern Art & Design Movements

Art Deco

"Recreate this image in Art Deco style (1920s-1930s). Strong geometric patterns and symmetrical composition: zigzags, chevrons, stepped forms, fan motifs, radiating sunbursts. Streamlined aerodynamic forms. Rich jewel tones: emerald green, sapphire blue, ruby red, amethyst purple with metallic accents of gold, silver, chrome, bronze. Decorative geometric ornamentation. Bold outlines separating colour fields. Elegant geometric typography. Skyscraper, ocean liner, Egyptian or Aztec-inspired motifs."

Surrealism

"Recreate this image in surrealist style exploring subconscious mind. Dreamlike distortions with melting, drooping forms – solid objects transforming to liquid. Floating elements defying gravity. Unexpected juxtapositions of unrelated elements. Impossible architecture with recursive spaces, endless staircases, contradictory perspectives. Dramatic scale distortions. Hyper-realistic rendering of impossible scenarios. Elongated shadows, ambiguous lighting, spatial paradoxes. Atmosphere of mystery and psychological tension."

Vintage Travel Poster

"Recreate this image as mid-century vintage travel poster (1940s-1960s). Bold flat colours with limited palette (4-8 colours), no gradients. Simplified stylised forms reducing scenes to essential shapes and silhouettes. Warm oranges and reds with cool blues and teals, or sun-faded pastels. Subtle texture suggesting screen-printing or lithography. Optimistic atmosphere with idealised scenery. Art Deco or modernist influences. Decorative borders, elegant typography. Slight weathering or vintage patina."

Sculpture & Physical Materials

Claymation / Stop-Motion

"Recreate this image as claymation puppet with stop-motion aesthetics. Plasticine or polymer clay with visible fingerprints, tool marks, smudges revealing handmade process. Matte or semi-gloss finish. Slightly uneven proportions and asymmetries. Visible armature joints or seam lines. Soft diffused studio lighting minimising harsh shadows. Expressive sculpted features with exaggerated proportions. Tactile chunky quality with rounded edges, organic imperfections, finger-blend marks."

Knitted Toy

"Recreate this image as handcrafted knitted toy. Visible yarn textures with individual loops in stockinette or garter stitch, slight irregularities. Chunky wool or cotton in soft muted colours: pastels, earth tones, gentle brights. Safety eyes with glossy shine, embroidered details with contrasting thread, visible seam lines. Soft floppy proportions with gentle drooping limbs, rounded overstuffed forms. Fuzzy yarn texture catching warm diffused lighting. Cosy homemade aesthetic with slight imperfections."

Marble

"Recreate this image as polished marble sculpture. Glossy white surface with deep shadows in recesses, brilliant highlights on raised surfaces. Subtle grey veining. High-relief carving with proper depth and dimensionality. Classical Greco-Roman aesthetic with balanced composition. Dramatic directional lighting from upper left creating strong cast shadows. Must clearly appear as carved stone with tangible weight and sculptural presence, not sketch or flat rendering. High-resolution with surface scattering and subsurface translucency."

Traditional Art & Historical Styles

Botanical Illustration

"Recreate this image as classical botanical illustration with scientific accuracy. Precise observational detail showing anatomy and structure. Delicate line work with fine pen outlines, subtle watercolour washes in naturalistic colours. Cross-sections and detail call-outs revealing internal structure. Minimal scientific labeling in elegant serif typography. Clean white or cream background. Refined technique: stippling or fine cross-hatching for texture, controlled watercolour layers, crisp edges."

Gothic Illuminated Manuscript

"Recreate this image as medieval Gothic illuminated manuscript (13th-15th century). Lavish burnished gold leaf on backgrounds, haloes, and borders. Intricate border decorations with intertwining vines, acanthus leaves, marginal grotesques. Rich jewel tones: ultramarine blue, vermillion red, malachite green, gold. Elaborate decorated initials with miniature scenes. Flat iconic perspective with frontal poses and gold-ground backgrounds. Fine pen work outlining forms. Parchment substrate with slight age staining."

Stained Glass

"Recreate this image as cathedral stained glass window. Vibrant translucent jewel tones: ruby red, sapphire blue, emerald green, amber yellow, royal purple with luminous glow. Thick black leading lines (came) separating each glass piece. Subtle texture with bubbles, striations, ripples in antique mouth-blown glass. Graduated opacity variations. Geometric or organic decorative patterns. Light highlights and colour haloing at edges. Gothic arches or rose window circular geometry. Radiant quality of transmitted light."

Ukiyo-e

"Recreate this image in traditional Japanese ukiyo-e woodblock print style. Fine black ink outlines with consistent line weight, flat solid colours without gradients. Traditional palette: Prussian blue, vermillion red, yellow ochre, subtle greens. Stylised pattern backgrounds with wave or cloud motifs inspired by Hokusai. Deliberate flatness with overlapping planes for depth. Slight colour misregistration between layers. Decorative borders with calligraphy or red seal stamps."

Watercolor Painting

"Recreate this image in soft watercolour style. Delicate translucent colour washes with visible pigment density variations. Organic bleeding edges where colours blend – characteristic 'blooms' where wet paint spreads. Visible brush stroke textures. White paper showing through highlights. Layered transparent washes with each layer visible beneath. Colour granulation in paper texture, gentle pigment bleeding. Cold-pressed or rough watercolour paper surface. Strategic water blooms, salt-texture effects, spontaneous drips."

Architecture & Geometric 3D

Architectural Blueprint Style

"Recreate this image as technical architectural blueprint. Classic blueprint colours: white or light cyan lines on deep Prussian blue background. Precise technical line work with varying weights following drafting conventions. Architectural projections: orthographic views (plan, elevation, section), isometric or axonometric. Comprehensive annotation: dimension lines, section markers, detail callouts, text labels. Standard architectural symbols for materials, openings, fixtures. Drafting conventions: centre lines, dashed hidden lines, hatching patterns. Title block with drawing info."

Brutalist 3D

"Recreate this image as brutalist 3D architectural form. Exposed concrete with board-formed texture showing wooden formwork patterns, aggregate texture, surface imperfections. Harsh high-contrast lighting with deep shadows emphasising geometric edges. Massive monolithic forms with sharp angles, cantilevers, repetitive geometric modules. Severely limited palette: raw concrete grey, rust staining, weathered surfaces. Volumetric modeling with thick walls, deep recesses. Modular repetition. Exposed structural elements, service pipes, raw materials. Imposing fortress-like presence."

Low Poly 3D

"Recreate this image using simplified low-polygon 3D geometry. Hard-edged triangular or quadrilateral facets with visible polygon edges. Flat colour shading without gradients – each face one solid colour. Minimal lighting with no smooth shading – hard light/shadow transitions. Eliminate curves, replace with angular faceted approximations. Retro early-3D aesthetic. Aggressive vertex count limitation. Matte materials, no reflection. Restrained palette (4-8 colours maximum). Geometric origami-like quality."

Vintage Animation & Gaming

1930s Rubber-Hose Animation

"Recreate this image in 1930s rubber-hose cartoon style with surreal bouncy physics and impossible flexibility. Jazz-age character designs with pie-cut eyes, white gloves, exaggerated rubber limbs. Hand-inked black outlines with slight imperfections, vintage film grain texture, scratches suggesting old celluloid. Simple repetitive pattern backgrounds. Stark black-and-white or early two-strip Technicolor with limited hues. Looping perpetual-motion aesthetic with rhythmic musical quality."

Retro Pixel Game

"Recreate this image as authentic low-resolution pixel art evoking 8-bit or 16-bit graphics (1980s-early 1990s). Strictly limited palette (16-256 colours maximum), no gradients or blending – only solid colour blocks. Clean blocky pixel-perfect construction on grid with no anti-aliasing – hard edges creating 'jagged' quality. Aggressive dithering patterns (checkerboard, Bayer) for additional colours. Replace curves with stepped stair-like approximations. Strong contrast, clear silhouettes. Minimal colour ramps (3-4 shades per colour). Retro UI elements in corners: score counters, health bars, item icons."

Vapourwave

"Recreate this image in vapourwave aesthetic combining 1980s nostalgia with surreal digital gloss. Signature palette: hot neon pinks, electric purples, cyan blues, mint greens. Chrome or metallic surfaces with exaggerated reflectivity and rainbow holographic effects. Digital sunset gradients (pink-to-purple). 1980s retrofuturistic elements: wireframe grids, geometric patterns, Memphis design shapes, Greco-Roman statuary fragments. Windows 95 interface elements, glitch effects, VHS scan lines. Repeating grid backgrounds. Corporate logos, Japanese characters, 1990s clipart. Nostalgic surrealism atmosphere."

Futuristic & Digital Effects

Glitch Art

"Recreate this image with intentional digital corruption effects. RGB channel splitting with colour channels offset creating chromatic aberration. Pixelation and mosaic-like blocky degradation. Horizontal scan line displacement – shifted pixel strips. Compression artefacts: blocky JPEG degradation, colour banding, mosquito noise. Databending effects: sorted pixels, bit-shifting creating colour shifts. Screen tearing, frame buffer corruption. VHS tracking errors, analog interference, CRT screen curvature. Aesthetic of beautiful failure. Digital static, corrupted gradients, feedback loops."

Holographic UI Style

"Recreate this image as futuristic holographic user interface with sci-fi augmented reality aesthetics. Glowing transparent overlays with subtle luminescence: translucent panels in electric blue, cyan, purple, orange or green accents floating in 3D space. Geometric interface elements: circular targeting reticles, hexagonal data panels, angular brackets, progress bars, graph readouts. Wireframe elements, scan lines, digital grid patterns. Bloom and glow effects with excessive luminosity. Particle effects, animation trails. Futuristic typography with data readouts. Selective transparency with depth layering."

Thermal Imaging

"Recreate this image as infrared thermal imaging scan showing heat signatures. Characteristic thermal gradient: deep blue/purple for coldest areas, through cyan, green, yellow, to orange, red, white/yellow for hottest regions. Smooth colour gradients with subtle banding. Sharp contour lines where significant temperature differentials occur. Temperature scale legend in corner with degree markers. Slightly lower resolution and characteristic smoothness. Render based on heat emission rather than visible appearance. Subtle pixel noise or sensor grain. Eliminate fine texture."

Unique Specialty Styles

Steampunk

"Recreate this image in elaborate steampunk aesthetic combining Victorian design with anachronistic steam-powered technology. Prominent brass and copper mechanical elements: exposed gears, cogs, pistons, pressure gauges, clockwork mechanisms with visible moving parts. Intricate riveted metalwork, industrial pipework, steam vents with vapour wisps. Aged materials: weathered brass with patina, worn leather with brass buckles, dark oiled wood, oxidised copper with verdigris. Victorian palette: deep browns, brass golds, sepia tones, steel greys. Decorative filigree, ornate engravings, Art Nouveau detailing. Ambient steam, warm gas lamp lighting."

Ten Pound Note

"Recreate this image in style of modern British ten-pound polymer note featuring Jane Austen. Sleek polymer substrate with transparent security window, holographic foil strip with shifting iridescent colours, ultra-fine microprint detailing. Characteristic peach, coral, copper palette with metallic highlights and graduated tinting. Portrait elements with fine-line engraving realism using intaglio printing techniques – dense parallel lines creating tone. Intricate guilloché patterns (repetitive interlocking curved lines) as decorative borders. Formal currency composition with balanced asymmetry, official typography, serial numbers, royal cypher. Contemporary British design motifs."

Keep Experimenting to Improve Your Prompts

Had a go at trying these prompts and still want more? You can always reference specific work from popular culture – ChatGPT will interpret their distinctive styles.

We've intentionally focused on generic, broadly applicable styles in this guide to give you copyright-safe options for commercial work. For personal projects, you can experiment with other creative references!

25+ of the Best AI Image Prompts for ChatGPT